BRAND
Kactus Soda
INDUSTRY
Beverages
DELIVERED SERVICES
Brand Strategy, Visual Identity, Packaging, Marketing Collateral
KAKTUS BEAT THE DESERT
Kaktus is a soda brand that thrives where others don’t. Bold, refreshing, and built to stand out. Inspired by the resilience of the cactus, Kaktus delivers an electrifying burst of flavor wrapped in a visual identity that refuses to blend in.
Designed for those who embrace the unexpected, Kaktus transforms thirst into an attitude, making every sip an experience that defies the ordinary.
A BRAND AS SHARP AS ITS ATTITUDE
Kaktus was crafted with a fearless approach to branding, bringing together high-contrast visuals, rebellious typography, and a raw energy that disrupts the beverage aisle. The identity is built around sharp angles, striking neon tones, and an aesthetic that commands attention, a direct challenge to traditional soda design.
From standout packaging to merch and high-impact campaigns, every element reinforces the brand’s unapologetic personality. Kaktus doesn’t just quench thirst, it flips it on its head.
This identity positions Kaktus as more than a drink. It’s a statement. A brand for those who dare to be bold, break the ordinary, and take on the heat with attitude.
